Odhiambo, A., Lelei, PhD, J. . and Boit, PhD, R. (2025) “Generic Strategies and the Competitive Advantage of the Manufacturing Firms in Kenya”, Journal of Economics, Management Sciences & Procurement, 4, pp. 472–490. Available at: https://jemspro.org/index.php/pages/article/view/78 (Accessed: 22 November 2025).