Strategic Sensitivity and Performance of Manufacturing Firms in Nairobi County, Kenya

Abstract

Purpose: The study aimed to examine the effect of strategic sensitivity on performance in manufacturing sector, Kenya. Addressing a critical gap by providing specific evidence.

Methodology: The study was grounded in the Resource based view theory and employed an explanatory research design. The target population included 1217 managers of the manufacturing firms. A stratified random sampling technique was used to select the respondents. Primary data were collected through structured questionnaires. Validity was ensured through face, content, and construct validity procedures, while reliability was evaluated using Cronbach’s Alpha coefficient. Data analysis involved descriptive statistics (means, standard deviations, frequencies, percentages) and inferential statistics, including Pearson correlation and multiple regression analysis.

Findings: The regression analysis revealed that strategic sensitivity had a positive significant effect on performance of the firms (β = .408), (P=.000)

Conclusion: The study concluded that strategic sensitivity is critical for enhancing performance of the manufacturing firms in Nairobi County, Kenya.

Value: The study provides a meaningful recommendation to the policy makers when it comes to decision making and ensuring fair competition, it also helps various practitioners when it comes to decision making and provides a good base for further theoretical foundations and developments by other scholars.