Green Transportation and Airline Performance in Kenya

Abstract

Purpose: The study aimed to examine the effects of green transport on the performance of airlines in Kenya, addressing a critical gap by providing context-specific empirical evidence.

Methodology: The study was grounded in the Natural Resource-Based View (NRBV) of the firm and employed an explanatory research design. The target population included 260 departmental heads in procurement, marketing, human resources, and logistics across 65 airlines (40 passenger and 25 cargo airlines) operating in Kenya. A stratified random sampling technique was used to select 224 respondents from 56 airlines. Primary data were collected through structured questionnaires. Validity was ensured through face, content, and construct validity procedures, while reliability was evaluated using Cronbach’s Alpha coefficient. Data analysis involved descriptive statistics (means, standard deviations, frequencies, percentages) and inferential statistics, including Pearson correlation and multiple regression analysis.

Findings: The regression analysis revealed that green transportation had a statistically significant and positive influence on airline performance in Kenya (β = 0.403, p = 0.000). The adoption of sustainable transport practices was positively associated with improved operational efficiency and performance outcomes.

Conclusion: The study concluded that green transportation practices are critical for enhancing the performance of airlines in Kenya. These practices contribute to cost efficiency, environmental sustainability, and competitive advantage.

Value: The study provides actionable insights for airline management and policymakers. It recommends prioritizing sustainable transport initiatives such as investment in fuel-efficient aircraft, optimization of flight routes, and implementation of carbon emission reduction programs. These initiatives can foster environmentally responsible operations and long-term financial performance in the aviation industry.